Have you ever heard someone say,”…so-in-so is great, but I’m just not happy?” Or have you ever wondered why you couldn’t seem to find happiness? Let us learn how you can choose to be glad.

Happiness is something you have to “choose” to be. A person could have all the money in the world and still be unable to acquire what they want, and ultimately remain unhappy. A person could be surrounded by all their friends and loved ones, and still be lonely. And, a person could have to eat bugs to survive, in a cold, wet prison cell, and still be happy to eat those bugs, and happy to be alive. This person has gratefully accepted their surroundings and has found some greater meaning in them, making the experience more pleasurable. This person chose to be happy with what they had, by being mindful of the moment and recognizing the potential it may have.

Getting into the habit of being happy is easy. The first step is to learn to appreciate your blessings and see the greater meaning of things. This requires that you become more aware of your five senses. How else could the smell of freshly baked cookies cheer up your woefully dreary day? How else could the faint sound of your sleeping child’s breathing ease you into your own peaceful resting state? We need to use our senses to become more aware of our surroundings and accept them. Later we can change our surroundings to become more pleasing to us. It could include some small but significant changes, like placing candles in the bathtub or buying a lamp for your reading area.

Scientific research suggests that colors play an important role in one’s moods. Light green and orange seem to make people feel happier, whereas red makes them feel hungry. Many people have been hiring interior decorators as part of their strategy for feeling better, as interior decorators have studied colors, patterns, layouts, and more. They use these factors to create a comfortable living area, tailor-fit to your needs. The positive effect that redesign brings needn’t be bogged down by guilt from over-doing it. The idea is to do things that make you feel good. It won’t make you feel good if you overindulge. But it will make you feel good if you shopped around, and you got the best deal, fitting all your needs.

Again, awareness is the key to happiness. After becoming aware of yourself and your surroundings, you can choose to be appreciative and happy.

Your site is speedy and gaining traffic, but conversion rates are disappointing. If this is true, you may have problems with the tone of your content. Do You Agree?

You must have a passion for the product or service you are offering. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,
2. How they will benefit, and
3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood, and tears are poured while making the home page perfect. Conversely, a fraction of the same effort is applied to internal pages. It is a fundamental mistake.

If server statistics are verified, you may be surprised to find significant amounts of traffic entering your site through the internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If the “hook” is only on the home page, then conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site, and conversions will improve.

What You Offer

Tell visitors exactly what you do with the first sentence. Don’t be subtle. You only have a few seconds to get their attention. Avoid wasting it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows what you are offering and if it fills their need.

Benefits

Tell your prospect how they will benefit from doing business with you. Avoid assuming that the audience will understand it. Again, be blunt. For example, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products.

Demand Action

What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. “Click here to order” is a perfectly correct statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it as easy as possible to take the requested action.

If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

SUMI AJMERA